| 26 October |
Bmw Tops APEAL Survey |
BMW has always reason to gloat, is undoubtedly one of the leading car manufacturers when it comes to producing great, and we mean, big cars.
In fact, the latest consumer satisfaction survey has once again proved that BMW is a winner. And a big one.
The X5 sport vehicle - built at BMW Manufacturing Co. 's Greer plant - the BMW 3 Series and BMW 6-series already won their categories in the JD Power and Associates 2007 APEAL survey.
The BMW 5 Series and 7 Series are the runners in their categories.
The BMW X5 reached the top of the medium premium multi-activity vehicle segment. This segment includes SUVs and trucks.
A second generation SUV, the X5 was renewed last November. The first X5 sold successfully through its final days of production and the new X5, BMW officials say, is also very popular. The plant produced 3583 X5s during the week of June 18. The X5 will be added to the plant by the X6 sports coupe, which starts production next year and the X3, which is expected to produce the Greer location around 2010.
"The APEAL study is important as a vote of total confidence in the car," said Bobby Hitt, public relations manager of BMW Manufacturing. "It is very positive for us, for our customers."
BMW routinely doing well in the APEAL competition, HITT added. And are especially a pleasure for BMW employees when such vehicle is validated by the customer through the sales and prices, he said.
Honda lead the pack when it came to vehicles topping the list of customer satisfaction, with four cars - the most of any car brand. Honda's four segment leaders, the Fit (in a tie), CR-V, Ridgeline and Odyssey. Honda was followed by competitors BMW and Mercedes-Benz with the top three in each of their categories.
JD Power puts the Automotive Performance, Execution and Layout Study annually. The company surveys consumers have purchased a new model year vehicles after 90 days of ownership for measuring satisfaction in 100 different attributes, including driving and handling, engine and transmission and the comfort and convenience. This year, questioned about 92,000 new car owners.
About BMW
BMW or Bavarian Motor Works, is an independent German company and manufacturer of cars and motorcycles. BMW is the parent company of the MINI and Rolls-Royce car brands, and the maker of the top line of auto parts like BMW 1600 parts. It is also one of the leading German engineering manufacturers in the world.
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