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Land Rover North America recently launched a bold marketing campaign that features professional golfer and Land Rover brand endorser, Greg Norman. The new marketing campaign is a continuation of the "Designed for the Extraordinary" marketing campaign. Land Rover's ad highlights Norman's two and half years of relationship with Land Rover North America.

According to Finbar McFall, Vice President of Marketing, Land Rover North America, "This segment showcases the image that binds Greg Norman and Land Rover. The play on words, the campaign reiterates that performance, luxury, technology, comfort, and drive are top priorities for both brands. "

Norman is one of the world's top athletes and business is highly dependent on the performance not only in his play and work, but even more for his daily life. Its success depends greatly on Go-Anywhere transportation whether by air or land. His Gulfstream G550 jet, Bell Helicopter 407 and Range Rover Supercharged provides the golfer with the luxury, performance and capabilities they need to conquer unknown territory.

The 2007 Range Rover Supercharged 4.2-liter V8 engine speeds up to 400 hp and 420 lb-ft torque. It can sprint from 0 to 60 mph in 7.1 seconds. Land Rover's flagship vehicle instigates confidence even in difficult situations whilst offers effortless performance needed for everyday driving.

The new 2007 Range Rover Supercharged is equipped with high quality auto parts like Land Rover catalytic converter that boost performance.

The latest Greg Norman campaign is actually his second term begins the time that the famous golfer has a deal with Land Rover in 2005. The new campaign will be seen in a limited number of luxury lifestyle, golf, business and technology, epicurean and travel publications. The new ad was shot in the Palm Beach International Airport in West Palm Beach, Fla.. The campaign debuted in mid-June and will run until the end of the year.

The new marketing campaign will also Land Rover and the Greg Norman Collection clothing, which has established cross-promotions with co-branded items and are now available in the latest Land Rover Gear catalog. For more information about the Land Rover Gear simply log on www.landroverusa.com.

Land Rover North America is part of the Ford Motor Company Premier Automotive Group with headquarters in Irvine, California. Land Rover has established operation sin the U.S. in 1986 and currently import and distribute Range Rover, Range Rover Sport, LR3 and LR2 vehicles manufactured by Land Rover in Solihull and Halewood, England.

The Land Rover's worldwide operations are wholly owned by the Dearborn, Michigan-based automaker, Ford Motor Company.

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