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Since the year 1995, Ford has more than $ 87 million to create breast cancer awareness and eradication. Furthermore, in its Bold Moves plan, the car maker gives its Warriors in Pink, which seeks to strengthen Ford goal.

While the car maker is working to promote the new Super Duty to defend the 'King of the Hill "title and popular 2005 Ford Super Duty parts, Ford is also focused on a vital social and medical ruthless killer who took away more than thousands of life breast cancer.

Episode 16 of Ford Bold Moves profiles Warriors in Pink, which conveys that each individual has the power to fight back cancer and make the difference. Worldwide, breast cancer is the most common form of cancer among women. It is also the most deadly form of cancer among women. The numbers of deaths from breast cancer continue to increase with time and thus the call for a more rigid campaign is crucial.

Warriors in Pink Ford funds for the Susan G. Komen Breast Cancer Foundation, an organization that is dedicated to the development of awareness, finances important research, educate people, promote the early detection of breast cancer techniques and make community outreach programs.

Ford recruits Warriors ramping to lend a hand in the fight against breast cancer. The car maker will help the foundation by selling specially designed clothing and accessories for men, women and children. These items are displayed on Ford Cares domain. All the Warrior in Pink gear net proceeds will go to Komen Foundation.

The symbol of commitment is a pink Ford Fusion, packed in Artsy logos designed for that cause. Warrior in Pink is part of Ford Bold Moves. This implies a series of Ford intends to recover from past losses. Each week on the Bold Moves website, visitors can enjoy the 3.5-minute video delivery on the car maker's episodes to go.

"The documentary gives a picture of a company that is committed to revitalization through our people, products, improved quality and costs, and a laser-sharp focus on the customer," says Mark Fields, Ford's president of America. "Each episode will prove that it is not business as usual at the Ford Motor Company and that 'Change or Die' is not a sound bite. It's the way we approach our future."

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